REAL. LIFE. STORIES.
OBJECTIVES
•Using story-sharing to engage and inspire the Zappos community.
•Content to be experienced digitally and as a coffee table book.
•Live "Story Slam" and book release event in Zappos Theater.
IMPACT
CURIOSITY | EXCITEMENT | VULNERABILITY | INSPIRATION
COURAGE | EMPATHY | RELIEF | CREATIVITY
“If you build it, they will come. But will they come back?”
